The inspiration for the dapaanz brand icon is the tukutuku pattern ‘waharua’ that shows vertically paired diamond shapes. The pattern represents commitment and courage.

It also suggests a point where people or events cross, and serves as a reminder that change can occur at these meeting points.

In developing our brand identity, we were inspired by these notions. We wanted to honour these decisive moments, when our members support whānau and communities in Aotearoa, whose lives are impacted by addiction.